ASICS ROADHAWK FF
Agency: 180LA | Client: ASICS | Art Director: David Black | Production Company: Zombie Studio
FINAL IMAGE
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/b2ce434abb7f5cdb3abdd938982d2e6c/38d3a3f7313c5b6900c21c47ee92c79b591cfbd28686ad6347e04aed8534102494b25786ab0bb230_rw_1920.jpg?h=830b13abcf6cb7d8826008f98435b2aa)
CLOSES
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/b2ce434abb7f5cdb3abdd938982d2e6c/648451802bcc5768c554e6e31567ef8e8b6e23ba31e47a063102a52208c294140dfe6dba6657b7fc_rw_1920.jpg?h=eaf794713b653968e458d6d7ff927fc3)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/b2ce434abb7f5cdb3abdd938982d2e6c/6001b44774a24896873bb647caec5567bd3b4ea51b89485bec9342dee5c10df001eaced359fe276e_rw_1920.jpg?h=ecf7addda9af9066fc8e10ed20e1af9d)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/b2ce434abb7f5cdb3abdd938982d2e6c/ba28ac90b3b25b1abc20aa6174b853ec7a6c76b298fe80f689178e44b25112696d84fda6f5620ea1_rw_1920.jpg?h=6a4989bae665125f762516407c531357)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/b2ce434abb7f5cdb3abdd938982d2e6c/db6e9673e2d5323b1ddf1944c22c7c7f51972290f0b3745eacf4893a0c6dcbdb28b768dd30e7bb62_rw_1920.jpg?h=896a74be7f75d683573a7a38f1bef072)
CONCEPTS
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/b2ce434abb7f5cdb3abdd938982d2e6c/74192e3ed1fc633a3d90bba87565d33371f0d2e1122c72e79787ca103224c936f3d2953568b5c378_rw_1920.jpg?h=2425962f2218080fb88737f7669700eb)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/b2ce434abb7f5cdb3abdd938982d2e6c/615bd5539045921573ddd305a1b44d80bfa0a8633e71bd6a2af1c13b61e56815266ee4c44b7a0c1d_rw_1920.jpg?h=650a6d221cd2f79a8882856d1211f889)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/b2ce434abb7f5cdb3abdd938982d2e6c/b2a6136d26cb63950806e0a7e90ebefed86deff101d217502eab588ec9f2b7bf95297e3e9babfbd7_rw_1920.jpg?h=51c9393eada9990d29a4e62d0c99b07c)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/b2ce434abb7f5cdb3abdd938982d2e6c/4835067d16d38fbccab8b6eb3127233d0dc6791ab2f478de14b4819eea9a6daeb001407a5c8d57ca_rw_1920.jpg?h=a0e626107fbe0f6f021d1654b0d9f23e)
3D SCAN
3D - CLAY
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/b2ce434abb7f5cdb3abdd938982d2e6c/30be8f0f5b97943aa519dc61e2e31705f28a8231bdfbb264722fceb89ea66b6018dd5959275f0148_rw_1920.jpg?h=dcebc1b63e0f3f40abbc372f5a4e405e)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/b2ce434abb7f5cdb3abdd938982d2e6c/0a164059aac10c996b470f12bf5075efe58f3b5354ed51d0d3de0928f5fabf942bae294a2aac1cfd_rw_1920.jpg?h=142f70b75ea6671accf4b4149172fc6d)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/b2ce434abb7f5cdb3abdd938982d2e6c/87abe09c7a7688451b9f6f3669ef3d4fa7b07fb4768f5ea89c359efff79483f6c4687470abab2ffc_rw_1920.jpg?h=dab3a4d10c3741899a39230d9e3e15e8)
Thank you for watching!
The series of animations is a fun representation of the feeling of running with the Flytefoam technology by Asics.